Anything that changes the way that people use social media is going to change social media marketing. Based on that fact alone, it only makes sense that AI is going to have a big impact on user activity and online marketing. Keep reading to learn more. Before we delve into tools like chatbots, image recognition software and marketing strategies using AI, we need to mention significant events that have changed how we're allowed to use social media. Events like Cambridge Analytica's role in the 2016 US election and more recently the streaming of terrorist acts on social media that have been game-changers for social media owners and users.

Artificial intelligence and social media are gradually becoming household names in modern day marketing. Both technologies are rapidly taking over the world of marketing, knocking out most traditional methods of advertising like pamphlets, TV and newspaper ads. Marketers who are always in tune with the change of marketing trends and technologies are trying hard to acquire and integrate the knowledge of AI and social media into their marketing skills. How Artificial Intelligence And Social Media Are Impacting Modern Day Marketing. Marketing is a field that is highly impacted by continuous changes in technology all around the world.